Public Company

First of all , IRPC is a producer of integrated petrochemical products. Its complex consists of an upstream, an oil refinery unit and a downstream petrochemical production. The company's oil refinery unit has the total capacity of 215,000 barrels per day, accounting for 21% of the country's total refining capacity. 

The IRPC's production complex is located in an industrial estate managed by the company in Rayong. The estate provides necessary infrastructures that are used to support the production including a deep-sea port, oil storage tanks and a power plant.

IRPC Public Company Limited or IRPC(Company) formerly Thai Petrochemical Industry Public Company Limited or TPI was registered in 1978 by Leophairatana family. TPI had been transformed to a public company limited on October 10, 1994 and listed on the SET on March 17, 1995. IRPC started to produce applications of petroleum and petrochemical products in

1982 and expanded its line of production of various petrochemical products. It expanded the plant and infrastructures for fully integrated petrochemical complex.IRPC was suffered from financial crisis in 1997 and had entered into rehabilitation process in 2000. The rehabilitation was successful in April 26, 2006. IRPC and its subsidiaries are currently the first fully integrated petrochemical complex in Southeast Asia. IRPC's plants are located in an industrial area in Rayong Province with facilities to support the businesses such as deep sea port,tank farm and power plant.

For IRPC Public Company Limited or IRPC(Company)In 2006, the Company procured 68% of crude oil from Saudi Aramco. Supply risk is low as crude oil can be procured from other suppliers.

However, to ensure adequate supply of crude oil in the future, the Company has a policy to procure majority of crude oil through PTT PLC. and the rest from spot market.Issues concerning feedstock

Major crude suppliers in the world market include countries in the Middle East such as Saudi , Arabia, Iran, Oman, Dubai and ountries in the Far East such as Malaysia Indonesia and Brunei.Pricing of crude oil is calculated by referring to the regional benchmark price. Important  benchmark prices are as follow :

Finally , IRPC management consists of the Board of Directors and 3 committees including the Executive Committee, the Audit Committee and the Nomination and Remuneration Committee.

Case 10 Quite Please, The Commercial Are Coming On.

First, talking about the advertising industry in America, the most active was inevitable during the Super Bowl game, which is a sport that most Americans crazy and at half the cost is enormous. If you have a brand that was advertised in the end to throw together and break out of the whole show here.For example, the display on the TV screen, Superbowl, it was voted the TV up and scores a lot of the shows on the channel, especially one superstar scores hinghest of the news that she revealed the breath left her. with star shaped pasties with a pinch, it does not appropreate on media in the opposite fashion has been revealed in public, social, and it's very welcome return of fashion to make new clothes at target. godaddy.com.

In addition to the competition in the field and then displayed. There are no less interesting is the external field. Competition in the advertising area of ​​all the major companies. No ads in any sport. The cost per shot and is more expensive than the "Super Bowl" and the FOX Channel the server. Declared the ads for the Super Bowl since 2007 ended by saying that if you book early. At the time, really to double the money it cannot be done. Advertising Super Bowl this year, the most costly in time and the best is $ 3 million per 30 seconds, up from last year by 15 percent (in 2007 price 2.6 million per 30 seconds) major companies that decision. All advertising in 2007 was General Motors, Go Daddy Group Inc., and Anheuser-Busch. (Eight heavy with ads Bud, Bud Light and other models) not less than 10 spots spots at $ 3 million and so on.  But some see it as a valuable and just want to follow trends without considering.

Finally, Super Bowl commercial in the form of Championship game of the National Football League in the United States is known for its high-profile advertisements that air on television in the United States. Is ranked highly in the Nielsen ratings, reaching more than 90 million viewers advertising space can typically cost millions of dollars.Eventually, though, you will be the fashion trends are always good for you. But you must understand that you have been set, it is for you or not. It will probably lose your money. You do not get anything.

Case 9 BzzAgent : Buzz Hire.

BzzAgent is a big company success in the online marketing because have been entrusted with new customers ever present BizzAgent is the pioneer and marketing expert Word-of-Mouth ever.

Because, BzzAgent is a social marketing dunnhumby leader in shopper marketing. With access to over 200 million shoppers in the U.S., UK and Canada BzzAgent program that accelerates word of mouth and consumer sales products. BzzAgent has more than 1,000 social marketing programs for major brands, including Unliever, Wrigley and L'Oreal since the company was founded in 2001 in conjunction with BzzAgent to spread word of mouth to more than 100 million families and friends.and have been reported from Advertising Age's book of the big companies. P & G has hired a number of teenagers who have influenced the thinking of a group of friends of the same age (Opinion Leader) Over 200,000 people come to represent the viral marketing for the company.

Finally, Current technology for the control and evaluation easier because the most important is these products and services typically available to receive notice of the already high. Just tell the systematic development. By the owner to ensure that the direction of propagation of mouth is much more powerful. By offering rewards or benefits to the Forums. And evaluate the performance of the agents tell. But do not forget the quality of products and services to its customers.

Case 8 Media face challenges in Maintaining the wall.

Media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and networks.The media is only one thing to be a negative but some companies are willing to pay for the media to show the great things of them to save their faces. It does not happen only on television and radio only but may occur in magazines and newspapers.

Suppose that, Large companies that have a huge budget to hire an advertising agency or corporate media management to oversee and assist in the dissemination of the decision to select the media, but for the small and medium have a lot of advertising about it. This did not employ advertising agencies to produce creative. But they made advertising or print them to save money.

Sometimes , Companies it is necessary to use the media because media is vital and recognized. The company will invest in TV advertising than newspapers because most people spend more time watching TV than reading.
Nowaday , Internet advertising and online media (social networking) such as Facebook and Google etc. Took a more active role in human life. Opportunity to reach potential customers is easier because today's consumers begin to spend more time on the internet. Sometimes it takes less time and at lower cost. This approach is very suitable for small companies and company. Including companies that want to reduce the cost of hiring another company to do the media.

Finally, the media has focused on decision-making in the choice of the people. The online media it is the popularity of the company increases because these days people use more media online and reduce the cost.

Case 7 Marketer head to China

Nowaday China is now the world's fastest economic growth. They want to expand their economies are very well known abroad. China's government needs to support their products with exports higher than imports goods from grade comparison between Japan and Korea. They aim at the best strategy that they can win them a lot of support and reconciliation of the inventory of a large and reputable company agreed to make business with companies from other country.

Because , The goods of China has very lower prices than other companies in another countries. unfortunately,  their product has not been accepted in the International, because many people seem that the almost goods has a lower prices than usual, they thought that it does not have the quality, and some it look like the products copy such as: cell phone, computer, laptop, electric, or something else its about the technologies. Althought their products has not been accepting yet, but they do not worry about it too much; because they would like to expand the products as much as they can by do not remind that the impact will come back turn to punish them later, because many academician has ever explain before that the China has less to control about using the high resources without sustain it.therefor, it does not good for them to alway get the benefit from producing the product in the long term.China in the past has been poor before and did not develop but now everything has changed, they have been built on the idea with the aim to study the relations with other countries and support a new generation learning the other will get the details and then come back to develop their products in high quality but at a lower price than usual.

Finally, caused by the enormous population and the growth of the Chinese economy in the last several years. China to become a country with a large capacity. It is a country that feared competitor in business and marketing.



#10 Ayutthaya Today

I will take you to know about Ayutthaya Province. Phranakhonsriayutthaya is also known as a "Ayutthaya" in the region was the ancient capital of Thailand.Established on 1 December 1893 by King Ramathibodi I.Period 417 years, Ayutthaya was the capital of Thailand. There are 33 the reigning king of the 5th Dynasty.Is the capital and the most longevity in Thailand.Ayutthaya terrain is the main river such as Lopburi , Pa Sak , Chow Pra Ya the river will flows converge in the enclosure. The majority of the land mass of the province is the city of the island.Ayutthaya distance from Bangkok about 76 kilometers with an area of ​​2,556.6 square kilometers. Divided the government into 16 districts.During 417 years, Ayutthaya was the capital of the Kingdom of Thailand is not a time of prosperity of Thai people in Thailand but also an indication Southeast Asia as a center of civilization.Ayutthaya Province  located on of the central  of the country with an area of ​​2,556.64 square kilometers ไระ้ a total population of 730,740 people.
North border. Lopburi and Saraburi Province , Eastern border Saraburi Province , South border Pathumthani , Nonthaburi and Nakhon Pathom Province, West border Suphan Buri Province.

In addition , "Rotee Saimai" is best product of Ayutthaya. There is a ganeral sale and according to the gift shop, but if you want made new  and hot product.you should go near Phranakhonsriayutthaya hospital and you can buy along both the left and right side of the road.


The most important things when comes to Ayutthaya Province such as Wat Yai Chai Mongkol. The temple is the most popular temple in Ayutthaya There are beautiful gardens to relax. Wat Yai Chai Mongkol temple with a history of major events associated with many of Ayutthaya and visitors can learn about the historical sites in Ayutthaya period as well.

 And the most popular place is Floating Ayutthaya is an ancient market period. There are many shops. The gift of clothing OTOP Thailand and varied snack foods to the dealer and try selling candy. There are so many choices.For Ayutthaya Floating Market is open every day from 10 am to 3 pm Parking is convenient.

Finally, Ayutthaya Province there are many culture and long history.should not visit because Ayutthaya distance from Bangkok ony 76 kilometers and convenience.

#More information can click herehttp://www.ayutthaya.go.th/eng_travel.htm

#9 Highlight of RMUTT Open House

I want to suggestion you about RMUTT Open house is have every year for promote the university to public and to suggest the high school students to study at university. Moreever, RMUTT will organize Open house for everybody so in the open house have a lot of activity such as Show Thai dancing, Cinema, and game for everyone play.

First , RMUTT open house will suggestion you about the program and the schedul them to invite you to learn more. Such as, we need to encourage international visitors interrst this program will know what it is about our programs and curriculum approaches. In addition, visitors will learn more about the program.


 Secondly, In the evening's street culture for visitors and take pictures so this road is about AEC because in 2015 Thailand will partcipate the ASEAN  Community and all the roads have students sell products such as food zone or products made by students and other people.Morever the very popular activity is movie theater for their students and it is a good movie and a popular movie to the screen and Thailand dancing means song Cha Cha Cha for the dance.

Finally,Rmutt open house is very important for the university because of the promotion of the University