Public Company

First of all , IRPC is a producer of integrated petrochemical products. Its complex consists of an upstream, an oil refinery unit and a downstream petrochemical production. The company's oil refinery unit has the total capacity of 215,000 barrels per day, accounting for 21% of the country's total refining capacity. 

The IRPC's production complex is located in an industrial estate managed by the company in Rayong. The estate provides necessary infrastructures that are used to support the production including a deep-sea port, oil storage tanks and a power plant.

IRPC Public Company Limited or IRPC(Company) formerly Thai Petrochemical Industry Public Company Limited or TPI was registered in 1978 by Leophairatana family. TPI had been transformed to a public company limited on October 10, 1994 and listed on the SET on March 17, 1995. IRPC started to produce applications of petroleum and petrochemical products in

1982 and expanded its line of production of various petrochemical products. It expanded the plant and infrastructures for fully integrated petrochemical complex.IRPC was suffered from financial crisis in 1997 and had entered into rehabilitation process in 2000. The rehabilitation was successful in April 26, 2006. IRPC and its subsidiaries are currently the first fully integrated petrochemical complex in Southeast Asia. IRPC's plants are located in an industrial area in Rayong Province with facilities to support the businesses such as deep sea port,tank farm and power plant.

For IRPC Public Company Limited or IRPC(Company)In 2006, the Company procured 68% of crude oil from Saudi Aramco. Supply risk is low as crude oil can be procured from other suppliers.

However, to ensure adequate supply of crude oil in the future, the Company has a policy to procure majority of crude oil through PTT PLC. and the rest from spot market.Issues concerning feedstock

Major crude suppliers in the world market include countries in the Middle East such as Saudi , Arabia, Iran, Oman, Dubai and ountries in the Far East such as Malaysia Indonesia and Brunei.Pricing of crude oil is calculated by referring to the regional benchmark price. Important  benchmark prices are as follow :

Finally , IRPC management consists of the Board of Directors and 3 committees including the Executive Committee, the Audit Committee and the Nomination and Remuneration Committee.

Case 10 Quite Please, The Commercial Are Coming On.

First, talking about the advertising industry in America, the most active was inevitable during the Super Bowl game, which is a sport that most Americans crazy and at half the cost is enormous. If you have a brand that was advertised in the end to throw together and break out of the whole show here.For example, the display on the TV screen, Superbowl, it was voted the TV up and scores a lot of the shows on the channel, especially one superstar scores hinghest of the news that she revealed the breath left her. with star shaped pasties with a pinch, it does not appropreate on media in the opposite fashion has been revealed in public, social, and it's very welcome return of fashion to make new clothes at target. godaddy.com.

In addition to the competition in the field and then displayed. There are no less interesting is the external field. Competition in the advertising area of ​​all the major companies. No ads in any sport. The cost per shot and is more expensive than the "Super Bowl" and the FOX Channel the server. Declared the ads for the Super Bowl since 2007 ended by saying that if you book early. At the time, really to double the money it cannot be done. Advertising Super Bowl this year, the most costly in time and the best is $ 3 million per 30 seconds, up from last year by 15 percent (in 2007 price 2.6 million per 30 seconds) major companies that decision. All advertising in 2007 was General Motors, Go Daddy Group Inc., and Anheuser-Busch. (Eight heavy with ads Bud, Bud Light and other models) not less than 10 spots spots at $ 3 million and so on.  But some see it as a valuable and just want to follow trends without considering.

Finally, Super Bowl commercial in the form of Championship game of the National Football League in the United States is known for its high-profile advertisements that air on television in the United States. Is ranked highly in the Nielsen ratings, reaching more than 90 million viewers advertising space can typically cost millions of dollars.Eventually, though, you will be the fashion trends are always good for you. But you must understand that you have been set, it is for you or not. It will probably lose your money. You do not get anything.

Case 9 BzzAgent : Buzz Hire.

BzzAgent is a big company success in the online marketing because have been entrusted with new customers ever present BizzAgent is the pioneer and marketing expert Word-of-Mouth ever.

Because, BzzAgent is a social marketing dunnhumby leader in shopper marketing. With access to over 200 million shoppers in the U.S., UK and Canada BzzAgent program that accelerates word of mouth and consumer sales products. BzzAgent has more than 1,000 social marketing programs for major brands, including Unliever, Wrigley and L'Oreal since the company was founded in 2001 in conjunction with BzzAgent to spread word of mouth to more than 100 million families and friends.and have been reported from Advertising Age's book of the big companies. P & G has hired a number of teenagers who have influenced the thinking of a group of friends of the same age (Opinion Leader) Over 200,000 people come to represent the viral marketing for the company.

Finally, Current technology for the control and evaluation easier because the most important is these products and services typically available to receive notice of the already high. Just tell the systematic development. By the owner to ensure that the direction of propagation of mouth is much more powerful. By offering rewards or benefits to the Forums. And evaluate the performance of the agents tell. But do not forget the quality of products and services to its customers.