Suppose that, Large companies that have a huge budget to hire an advertising agency or corporate media management to oversee and assist in the dissemination of the decision to select the media, but for the small and medium have a lot of advertising about it. This did not employ advertising agencies to produce creative. But they made advertising or print them to save money.
Sometimes , Companies it is necessary to use the media because media is vital and recognized. The company will invest in TV advertising than newspapers because most people spend more time watching TV than reading.
Nowaday , Internet advertising and online media (social networking) such as Facebook and Google etc. Took a more active role in human life. Opportunity to reach potential customers is easier because today's consumers begin to spend more time on the internet. Sometimes it takes less time and at lower cost. This approach is very suitable for small companies and company. Including companies that want to reduce the cost of hiring another company to do the media.
Finally, the media has focused on decision-making in the choice of the people. The online media it is the popularity of the company increases because these days people use more media online and reduce the cost.
