วันอาทิตย์ที่ 6 มกราคม พ.ศ. 2556

Case 5 Negative Publicity : Companies Assume Difference Strategies to Deal With Crisis Management

 crisis


Nowaday, the business  has the competition is very high. Because each companies need to sell products more. so each companies must be have positive news and negative news.

FirsteEvery company is advantages and weaknesses of different competitive in the business. Business need to have a littel weakness. Below are some examples that will help your company to have a smallest negative.

For example, three basic rules Know the issue
Gather the facts, analyze the facts, and understand the nuances. It seems obvious, but this critical first step is often overlooked or rushed when people feel they have to respond rapidly--and when a crisis occurs, you'll feel like you need to respond instantly.Provide just enough information
Todd's first rule is to know all the facts, but that doesn't mean every fact should be passed on.Be honest this one is easy. Honest is not just an ethical issue; telling the truth is a savvy business strategy.

So,In a crisis, you only get one opportunity to get things right. Take the time and do the work to ensure you get every step right.
That's what your customers, and the broader public, will remember the most.




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